Thank you to all who participated. 
The polls have now been closed! Another great turnout on these, doubling the participation we saw in the last set and clearly indicating interest in and excitement for the next steps.
The goal here was to gather crowdsourced sentiment regarding the directions we should take in shaping our new brand and identity. I think we have some great data here to do just that.
Results
I made y’all a nice lil spreadsheet, if you’d like to manipulate the data further.
And you know I made a Notion database for it, too (because it’s Notion and I can’t help myself).
Analysis
We’re definitely working with a diverse set of opinions, but we’ve seemed to align on preferences for a brand identity that projects professionalism, innovation, and inclusivity, with a casual internal vibe that promotes collective decision making, self-empowerment, and accountability. This is gonna be fun! 
The poll results reveal a community strongly aligned on a values-driven and purposeful brand identity, with a preference for minimalist and symbolic design elements. We seem to highly value innovation, forward-thinking, and an inclusive, casual workplace culture.
Additionally, we find that there’s a clear rejection of overly technical, abstract, or exclusive branding elements, indicating a desire for a more accessible and meaningful identity. These insights suggest that the rebranding efforts should focus on reflecting the organization’s core values, simplicity in design, and a commitment to inclusivity and innovation.
Strongest Alignments
- Projecting Values and Purpose: High alignment on wanting the brand name to reflect the organization’s values (78% Like) and purpose (62% Like).
- Minimalist and Symbolic Design: Strong preference for a simple, minimalist logo (74% Like) that uses symbols to project values (74% Like).
- Promoting a Casual and Relaxed Culture: A high consensus on maintaining a casual and relaxed workplace culture (83% Like).
- Focus on Innovation: Strong support for branding focused on innovation and future-oriented thinking (85% Like).
Key Features to Avoid
- Technology-Specific Branding: Terms like “blockchain” or “Web3” in the brand name were strongly disliked (55% Dislike). This suggests that the community prefers a broader, more inclusive identity that isn’t overly technical or niche.
- Text-Only Logos: A significant majority rejected the idea of a text-only logo (60% Dislike). The preference leans towards more dynamic and visually symbolic designs.
- Exclusivity: The community did not favor projecting exclusivity in membership (62% Neutral), indicating a strong preference for an inclusive and open organizational identity.
- Overly Abstract Names: Mixed feelings about abstract or invented names (39% Like, 43% Neutral) suggest that the community may prefer something more concrete and meaningful.
Stuff We Don’t Actually Care About
- Using an Acronym as a Brand Name: 71% Neutral, indicating little strong opinion.
- Muted or Neutral Colors in the Palette: 68% Neutral, implying flexibility in color choices.
- Forming a Legal Entity: 52% Neutral, showing unimportance. (Notably, however, there does seem to be more support for the creation of a legal entity than against it.)
Weird Contradictions
- Professionalism vs. Casual Culture: The community strongly supports a serious and professional brand name, yet also favors promoting a casual and relaxed workplace culture. Balancing these two aspects might be challenging in creating a cohesive brand identity. Not impossible, though. We were doing it before. A lot of this is in the people.
- Simplicity vs. Playfulness: While there is strong support for a simple, minimalist design, there is also a significant number of respondents who liked the idea of adopting playful, vibrant colors and including “Easter Eggs” in the branding. This suggests a desire for both simplicity and creativity, which could be difficult to harmonize. …Thanks for the challenge, friends.
Outro
Thank you, again, to all those who helped shape these results! We literally could not have crowdsourced this direction without you.
These results (and the results of the previous polls around purpose and values) are going to be the foundation from which we make decisions within the Transition Council in our process of rebranding and rebuilding.
This is only the beginning! We have a lot of work to do and we’re grateful to have your guidance and feedback as we get through it.
Up only! 