If the goal is revenue, we need to take into account our strengths and weaknesses to come up with viable rev-generation strategies. Here are a couple:
The Sell-our-Audience Strategy
Leverage the audiences of each of our media nodes for sponsors/ad revenue. Strength is that we have plenty of projects who are working to build audiences now, which are global and cross-media. The weakness is that it is difficult for potential sponsors/advertisers to understand what options are available, and that the quality of our media execution is variable. I believe @NFThinker and @Ornella are working on this strategy, as well as all contributors to media nodes like IMN, Newsletter, BP, podcasts, etc
The Sell-to-Bankless Strategy
The Bankless brand brings people from far and wide to our Discord and media channels. If we sell something they want to buy, we leverage our strength of brand and our skilled contributors. The hard part is building and maintaining a lovable product (lots of upfront and ongoing cost). @0xbaer is working on this for Bankless Wallet and i am as well for Bankless Card
The web3-tooling Strategy
Utilize the fact that we are the most DAOiest DAO to iterate on useful DAO tooling that can hopefully be sold to other web3 groups. This leverages our brand and DAO expertise. Weaknesses are the same as building a product (expensive upfront), and that most web3 orgs don’t have a willingness or ability to pay.
There are more strategies, but we mainly leave this kind of thinking to projects because our structure doesn’t make it easy to centralize strategy prioritization. We could change that by having some sort of strategy group which awarded more DAO resources to projects that pursued certain strategies (just an idea).
Notice above how I said “DAO resources”? That’s because we have more than just BANK, we also have stables, our audiences (managed by Marketing Dept and projects), and our brand. That last one we can’t actually deploy in a reliable way. bDAO is not a legal entity, and therefore cannot own intellectual property like a brand. If we had a DAO legal entity, we could perhaps entice BanklessHQ to allow us to delegate the brand to projects built at BanklessDAO. This would be another potent tool in the search for revenue and also allow us to create an IP policy for projects (see DEGEN project for why something like this could be useful).