Project Team
Content Manager: Frank America#0610
Content Manager: hirokennelly.ethᵍᵐ🏴#0001
Lead Staff Editor: Trewkat#1933
Lead Staff Editor: siddhearta#9802
Traversing Seasons Towards Self-Sustainability
Season three was all about the editing. EPA firmed up a top shelf editing circle, emblazoned a clear style and quality based ethos amidst its body, and brought a higher level of content to the fore. Here a snapshot of S3:
- Implemented quality control mechanisms at the beginning rather than the end (through the Editors Circle).
- Formed a tight-knit Editors Circle of skilled, quality editors
- Rolled out a mentorship project for new editors
- Increased viewership
In the last 90 days the EPA’s medium has been viewed 35,516 times, read for a total of 61,501 minutes (that’s 1,025 hours), and boasts 288 unique viewers per day.
But there is a problem. Medium does not let us monetize via sponsorships, authors aren’t quite as motivated only to write for BANK as they were initially, and there’s arguably a bit of a content gap between what we’re publishing en-masse and what Web3 wants to read. To be clear we’re crushing it, but we can do better. Not enough writers are writing, nor are enough writers writing about what we feel could draw in more readers.
Meet Season 4 and our proposed solutions:
Season four for the EPA is all about attracting writers. With top-shelf editing in tow, and a chest of 70+ articles on Medium under its belt, the primary goal of the EPA is to become profitable in order to pay writers. In S4, we’ll implement the following:
- Increase the amount authors paid per article
- Decrease time-lag between submission and publication for DAO authors to 3 weeks
- Open submissions to the wider Web3 community to enhance imprint, and range
- Migrate past and future Medium content to our own website
- Secure advertising/sponsors by end of S4 to pay authors in stable and BANK (20/80)
- Ramp readership data, and Increase minutes read, views, and unique visitors by 20%
- Develop an On-Demand menu of topics that we’re looking to see as content
With a strong body of readers, and a spike in Season 4 budget, we can tilt the scales in our favor to secure advertising/sponsors and lift this publishing boat onto the seas of commerce.
On behalf of BanklessDAO, the EPA will become the top shelf publishing center in Web3.
What’s it all S4?
Each of the above bullets are designed to generate: great content and happy writers.
Paving a route to financial stability via sponsorships and advertising is the top priority for the EPA in Season 4. As mentioned, in Season 3, we significantly improved our quality control mechanisms by implementing the Editors Circle. Now that we are regularly shipping high-quality content, we can begin to reach out to sponsors and get funding for articles.
Our target goal is 25% self-funded by the beginning of Season 5, and 50% self-funded by the beginning of Season 6.
Growing our audience is also a priority. Getting a wider reach will be a big part of Season 4. To this effect, an in-house EPA-specific talent initiative is aimed at gaining a wider reach. Specifically, in addition to Thursday meetings, every Tuesday at noon PST there will be Weekly Talent Management Office Hours. Our focus is recruiting more talented writers from outside the DAO.
Upskilling editors via an editing mentorship program run by the Editors Circle will also be a significant goal. We aim to create an environment where new editors can learn from more seasoned editors, so we can train a workforce of Web3 editorial talent to serve the DAO and the greater ecosystem.
Salaried Roles
- Content Manager: 6,000 BANK per week
- Content Manager: 6,000 BANK per week
- Lead Staff Editor: 3,000 BANK per week
- Lead Staff Editor: 3,000 BANK per week
Content Manager Salary: 78,000 per season
Lead Staff Editor Salary: 39,000 per season
2 Content Managers
- New website management
- Attract engage advertisers/sponsors
- General quality control”
- Final edits and tweaks of the article for quality control.
- Tweet copy for bDAO Twitter page.
- Cover design coordination (working with bDAO designers to get a well-suited cover)
- Multiple iterations
- Managing attracting talent
- New author engagement
(6,000 BANK per week x 13 weeks) = 78K
156,000 BANK for Season Four Content Managers
2 Lead Staff Editors
- Do a first “screen” of the articles that come in through the submission folder.
- Manage the kanban board and ensure articles move through the editing process in a timely manner.
- Post updates in the Editors Circle chat.
(3,000 BANK per week x 13 weeks) = 39K
78,000 for the season for Season for Lead Staff Editors
234,000 BANK for Season Four Role Holders
Writer, Editor, and Designer Bounties
Budgeting for 2 articles per week
Writers
Writers will be paid up to 12,000 BANK for their pieces.
2 articles per week at max pay of 8,000 BANK = 16,000 BANK per week.
16,000 x 13 weeks = 208,000 BANK for Season Four Writers
Content Editors
Content edit: 3,000-5,000 BANK per edit
5K BANK at 2 Edits per week
10,000 x 13 = 130,000 for Season Four Content Editors
Copy Editors
1,500 BANK with two articles per week:
3,000 x 13 = 39,000 for Season For Copy Editors
Cover Designers
5,000 BANK Pool per week for Content Managers to leverage cover designers
5,000 x 13 weeks = 65,000 for Season Four Cover Designers
Mentorship Program Bounties
40,000 BANK bounty pool for tipping and compensating mentors and mentees
Total for writer, editor, and designer, and bounties: 560,000
Note-taking Bounties
1,000 BANK per meeting
13,000 BANK for the season
PM - Project Life Cycle Management
12,000 BANK for two reports (mid and final)
24,000 BANK for the season
TOTAL: 741,000 BANK
- Yes, Approve EPA for S4
- No, Disapprove EPA for S4