Newsletter Team: Season 4 Proposal
Project Team:
Coordinator: Siddhearta
Weekly Rollup Lead: Hirokennelly
Decentralized Arts Lead: Grendel
State of the DAOs Lead: Jake and Stake
Defi lead: shared (open)
Project Summary:
The Writers Guild currently has three newsletters that require ongoing resources and funding:
- Weekly Rollup (internal)
- Decentralized Arts (external)
- State of the DAO (external)
- New Defi Newsletter (external)
The Newsletter Team manages the weekly operations, organizes and moderates weekly meetings, and ships content at regular scheduled intervals. Each of these newsletters requires formal roles and compensation in order to ensure quality, accountability and timely execution.
Newsletter Team Multi-sig
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TL;DR
- Increased role salaries and bountied compensation
- Discontinued Gearing Up newsletter due to lack of contributor engagement and lack of sponsorship interest
- Kicking off DeFi newsletter
- Requesting 90% sponsorships for BANK buyback (pending GC decision treasury funds)
- Remaining 10% to DAO treasury
- Added bounties for seasonal project retrospective and DeFi portfolio competition
- Roles and bounties created:
- 5 salaried roles
- 104 writer bounties
- 66 editor bounties
- 23 designer bounties
Project KPIs:
Season 3 Summary:
Subscriber count: 11,000 (+21%)
- Season 3 Goal: +40%
- Start of Season 3: 9100
- Goal End of Season: 12,700
Open rate: average >40%
Total Revenue (End of Season Goal): $17,500 ($6,500 sponsorship for Rollup (Balancer), $3000 DA (Perpetual), $8,000 DAOs (Parcel))
Total Expenses: 459,300 BANK/ 13 week Season
Season 4 Goals:
Subscriber count:
- Season 4 Goal: +20%
- Start of Season 4: 11,000
- Goal End of Season: 13,200
Open rate: average >30%
Projected Revenue (End of Season Goal): $24,000 (8k Balancer, 8k Rarible, 8k CitaDAO)
Total Expenses: 948,000 BANK/ 15 week Season
Revenue Generating Activities:
Direct revenue (sponsorships):
- Each newsletter: $8,000/ season or $3,000/month allocated in 90/10 split (Newsletter/DAO), with the revenue being used for BANK buyback
Indirect revenue:
- Driving sales on NFT Showcases, receipt of non-native tokens, MetaFactory and other DAO initiatives and partnerships.
Budget Summary
Total Budget Request: 948,000 BANK
Salaried Roles: Total 419,000 BANK
- Project Coordinator: 81,000 BANK
- Weekly Rollup Lead: 83,000 BANK
- Decentralized Arts Lead: 78,000 BANK
- State of the DAOs Lead: 81,000 BANK
- Defi Newsletter Lead: 81,000 BANK
- Bounty jar: 15,000 BANK
Newsletter Bounty Compensation: 529,000 BANK
- Weekly Rollup: 210,000 BANK
- Decentralized Arts: 135,000 BANK
- State of the DAOs: 112,000 BANK
- Defi Newsletter: 57,000 BANK
Project Team:
The newsletter project team consists of various roles, including project coordinator, newsletter leads, authors, and editors responsible for consistently delivering high quality content, efficient operations, management, and distribution. Multiple roles may be held by a single person. We propose the following roles be funded through both salaried positions and bounties.
Salaried Roles
Newsletter Team Project Coordinator:
- Responsibilities include:
- Moderate weekly team meetings
- Represent the Newsletter Team on the weekly Writers Guild Meeting and Scribe’s Quill
- Represent the Newsletter Team in Ops Guild and broader DAO
- Monitor and report on KPIs and sponsorships
- Manage and distribute POAPs for participation
- Manage Substack and Twitter distribution
- Take notes (or otherwise collect) during weekly team meetings
- Coordinate monthly Multi-sig payments
- Role Salary:
- Streams over 13 week period
- Contains BANK for full term
- Operates off hourly wages and weekly hours
- [5 hrs/week] * [1000 BANK/hr] = 5,000 BANK/week
- 5,000 BANK/week * 15 weeks/season = 75,000 BANK
- Bounty Bucket (Distributed on first distribution as single payout)
- 6,000 BANK/ Season for Newsletter team bounties
- Total Compensation: 81,000 BANK/ Season
- Project Team bounty jar (ex: retrospective): 15,000 BANK/season
Weekly Rollup Lead:
- Responsibilities include:
- Maintain a weekly agenda and content calendar
- Ensure consistent delivery and distribution of content
- Represent the newsletter on the weekly Writers Guild Meeting
- Coordinate writers and editors week to week
- Tracking and recording weekly bounties
- Role Salary:
- Streams over 13 week period
- Contains BANK for full term
- Operates off hourly wages and weekly hours
- [5 hrs/week] * [1000 BANK/hr] = 5,000 BANK/week
- 5,000 BANK/week * 15 weeks/season = 75,000 BANK total
- Bounty Bucket (Distributed on first distribution as single payout)
- 8,000 BANK/ Season for Newsletter team bounties
- Total Compensation: 83,000 BANK
State of the DAOs Lead:
- Responsibilities include:
- Maintain a weekly agenda and content calendar
- Ensure consistent delivery and distribution of content
- Represent the newsletter on the weekly Writers Guild Meeting
- Coordinate writers and editors week to week
- Tracking and recording weekly bounties
- Role Salary:
- Streams over 13 week period
- Contains BANK for full term
- Operates off hourly wages and weekly hours
- [5 hrs/week] * [1000 BANK/hr] = 5,000 BANK/week
- 5,000 BANK/week * 15 weeks/season = 75,000 BANK total
- Operates off hourly wages and weekly hours
- Bounty Bucket (Distributed on first distribution as single payout)
- 6,000 BANK/ Season for Newsletter team bounties
- Total Compensation: 81,000 BANK
Decentralized Arts Lead:
- Responsibilities include:
- Maintain a weekly agenda and content calendar
- Ensure consistent delivery and distribution of content
- Represent the newsletter on the weekly Writers Guild Meeting
- Coordinate writers and editors week to week
- Tracking and recording weekly bounties
- Role Salary:
- Streams over 13 week period
- Contains BANK for full term
- Operates off hourly wages and weekly hours
- [5 hrs/week] * [1000 BANK/hr] = 5,000 BANK/week
- 5,000 BANK/week * 15 weeks/season = 75,000 BANK total
- Operates off hourly wages and weekly hours
- Bounty Bucket (Distributed on first distribution as single payout)
- 3,000 BANK/ Season for Newsletter team bounties
- Total Compensation: 78,000 BANK
DeFi Lead:
- Responsibilities include:
- Maintain a weekly agenda and content calendar
- Ensure consistent delivery and distribution of content
- Represent the newsletter on the weekly Writers Guild Meeting
- Coordinate writers and editors week to week
- Tracking and recording weekly bounties
- Role Salary:
- Streams over 13 week period
- Contains BANK for full term
- Operates off hourly wages and weekly hours
- [5 hrs/week] * [1000 BANK/hr] = 5,000 BANK/week
- 5,000 BANK/week * 15 weeks/season = 75,000 BANK total
- Operates off hourly wages and weekly hours
- Bounty Bucket (Distributed on first distribution as single payout)
- 6,000 BANK/ Season for Newsletter team bounties
- Total Compensation: 81,000 BANK
TOTAL SALARIED ROLES: 419,000 BANK
Writer and Editor Bounties
Weekly Rollup (ships weekly):
- Front end/ back end author- responsible for Community Highlights, What’s New, Action Items, and Proposals
- 2000 BANK/week each (4000 total)
- Headline piece author- responsible for weekly featured editorial
- 4000 BANK/week
- Community call notes
- 1000 BANK/week
- Copy Editor
- 2000 BANK/week
- Developmental Editor
- 1000 BANK/week
- Design (Header)
- 2000 BANK/week
- CC Call notes 1000 BANK/wk
- TOTAL 15,000 BANK/ week = 225,000 BANK/Season (15 weeks)
Decentralized Arts Newsletter (weekly):
- Author- responsible for curating content
- 3000 BANK/publication
- Headline piece- responsible for weekly featured editorial
- 4000 BANK
- Editor
- 2000 BANK/publication
- TOTAL 9,000 BANK/ publication = 135,000 BANK/Season (15 weeks)
DAO Newsletter (biweekly):
- Author- responsible for curating DAO content
- 4000 BANK/publication
- Headline piece- responsible for weekly featured editorial
- 4000 BANK
- Editor
- 2000 BANK/publication
- Editorial Developmental Review
- 2000 BANK (1000 x 2 editors)
- Design (Header)
- 2000 BANK/week
- TOTAL 14,000 BANK/ publication = 112,000 BANK/Season (8 publications/15 weeks)
DeFi Newsletter (monthly):
- Author- responsible for curating DAO content
- 8000 BANK/publication
- Headline piece- responsible for weekly featured editorial
- 4000 BANK
- Tokenomics 101
- 1000 BANK
- Editor
- 2000 BANK/publication
- Editorial Developmental Review
- 2000 BANK (1000 x 2 editors)
- Design (Header)
- 2000 BANK/week
- TOTAL 19,000 BANK/ publication = 57,000 BANK/Season (3 publications/13 weeks)
TOTAL BOUNTY BUDGET: 529,000 BANK/Season
TOTAL NEWSLETTER PROJECT BUDGET: 948,000 BANK/ 15 week Season
Newsletter Team Governance
The Newsletter Team is composed of Project Roles and Team members:
- The Project Roles are nominated roles lasting for one season and require renewal or ratification each season by members of the Newsletter Team.
- Newsletter Team members are those BanklessDAO members who hold the Newsletter Project tag.
Project Role Nomination Process
To ensure the quality and continuity of the various newsletter projects, it is expected that Project Role holders will have been active on the Newsletter Team for the entirety of the prior Season.
Project Role Nominations (open for seven days):
-
Newsletter Team members cannot nominate themselves. They must be nominated by another member.
-
Nominees may accept or deny the nomination. If they accept, they must provide the following:
-
Contributions to the Newsletter Team
-
Qualifications for the position
1. Familiarity with project workflow and processes
2. Actively involved in mentoring and training new contributors and onboarding
3. Promotion of DAO culture and values
-
Why they want to be elected
-
Additional sponsors (prefered, but not required)
-
When nominated, the Project Coordinator will reach out to nominees and inform them of the process as a part of their responsibilities.
Elections:
- Project Roles for which there are multiple nominees will result in an election by way of sesh poll, with voting limited to current Newsletter Team members.
- The sesh poll will be active for 72 hours in the #newsletter-general channel. The nominee with the highest number of total votes will be the Project Role holder for the next Season.
Newsletter Team Multi-sig
Project funds will be custodied by a (3 of 5) Gnosis Safe multi-sig wallet with seasonally nominated members to sign transactions. Gnosis Safe positions must be held by Newsletter Team Project Roles OR L1/L2 Newsletter Team members if there are not enough Role holders to fill the five positions.