Read the proposal: Title: BanklessDAO - Balancer campaign - Google Docs
Date: 27 August 2021
SUMMARY
We propose to establish an educational and marketing partnership between BanklessDAO and Balancer.
In the framework of its grants program, Balancer declared to be ready to award up to 10k to Bankless DAO + some incentives for a liquidity mining program.
BACKGROUND
Bankless DAO is strongly committed in its educational purposes and considers Balancer one of the most innovative and reliable DeFi protocols. Some members of the Bankless DAO outbound-grant-squad therefore decided to apply for a Balancer grant.
Balancer has approved a grant proposal presented by @eagle and @grendel for up to 10k USD to be paid in BAL + some incentives for a liquidity mining program.
Balancer has asked to present a program with the indication of milestones, which will be connected to part payments. The organization of the work requires a prior consent of the community.
MISSION & VALUES ALIGNMENT
The mission and values of Balancer are aligned with what Bankless DAO considers fundamental in guiding people towards an economically more inclusive and independent life.
SPECIFICATION
We propose the realization of:
- educational content (textual and graphical) explaining Balancer’s main features and the advantages of 80/20 pool solutions;
- a shared marketing campaign, to promote the values of BanklessDAO and Balancer and to advertise the pool, also including contests;
- incentives for subscribing to the 80/20 pool at Balancer.
(The educational content created could be subsequently absorbed into Bankless Academy or to create a static form of educational content that can be shared both online and via slides and documents.).
FINANCIAL IMPLICATIONS
The total expected to carry out the educational, marketing and incentive campaign is 340,000 BANK. Balancer’s grant will cover apx. 50% of the costs.
The breakdown of the expected costs is as follows:
Champions: @Eagle, @Grendel50 hours = 50K BANK
Resources needed:
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Edu + Writers + Designers: 140 hours = 140K BANK
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Pool specialist: 15 hours = 15K BANK
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Analyst: 15 hours = 15K BANK
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Campaign, PR+influencers: 50K BANK
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Liquidity incentives for the pool: 70K BANK
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Total: 340K BANK
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GRANT: 10K USD = ab. 160K BANK (0,0625 USD)
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To fund: 180K BANK
BRAND USAGE
The BanklessDAO logo will be used in educational content and in the marketing campaign.
SUCCESS METRICS OR KPIS
The aim of the campaign is:
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educational, therefore impossible to measure with certain metrics
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to create awareness about the existence of the BANK/WETH pool and its functioning
It will therefore be possible to link the success of the campaign with the eventual success of the pool (although this would not be the main focus of the project)
NEXT STEPS
- Present a program with milestones to Balancer
- Involve community members in the project: We aim to create a team that brings together veteran and new members, so as to allow more and more people to participate in the work of the DAO and projects.
- Create the requested output
- I agree
- I do not agree
0 voters
SQUAD BACKGROUND
@Eagle is a Law Professor and Attorney with a European juridical background. He teaches topics related to blockchain and emerging digital technologies. He is trying to ameliorate his technical knowledge of DAOs and smart contract solutions.
@Grendel s an IT entrepreneur who designs and implements fungible and non-fungible tokenization blockchain projects. He is a counterpart to BanklessDAO and other DAOs and a Polygon Advocate.
Looks like my thinking was very close to the independent proposal. The fee’s higher than the proposal, but it has a delegate owner, so can be changed through governance / dynamically managed by Gauntlet to optimize LP returns.