Title: Crypto Sapiens Podcast Proposal
Authors: Humpty Calderon, EurekaJohn, flowscience
Squad: Humpty Calderon, EurekaJohn, Soundman, Sponge, flowscience, Tadii, Farmer
Date Created: October 29, 2021
Date Last Updated: December 8, 2021
Date Posted: December 9, 2021
SUMMARY
Crypto Sapiens is a weekly podcast recorded that is hosted in the Bankless DAO Discord and distributed to all major podcast platforms including Spotify, Apple Podcast and more. Crypto Sapiens is aligned to the Bankless mission and plays an instrumental role in supporting its members through quality discussions with web3 leaders. It plays an integral role in supporting Bankless DAO
BACKGROUND
Crypto Sapiens supports the mission of the DAO and its position as a leader in media and culture. It consistently delivers compelling and interactive discussions with Web3 builders that allows the community to learn how to navigate and use complex crypto mechanisms, and encourages everyone to go Bankless.
This proposal seeks funding to support the development of the Crypto Sapiens podcast. Funds will be used to cover production costs including remuneration for the following:
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Executive Producer: Responsible for all aspects of a podcast’s production and delivery, responding to issues as needed, and managing the production schedule—both on a day-by-day basis, and in terms of season planning. Manages the relationships between guests and individuals in the production team helping define their individual responsibilities. Works with the host and research to develop briefs and scripts. Manages budgets, grants, and sponsorship.
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Host: Responsible for setting the editorial tone of the show. Storyteller, shaping the show through editorial decisions and personality. Narrate the show using scripts provided by EP and research. Writing and editing as needed. Review content edits prior to publishing.
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Coordinator: Supports the EP. Lead coordinator across the production team and guests. Sets up the event space, documents attendance, and manages bots to record events (Craig-bot) and distribute POAPs (Degen).
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Engineer: Responsible for good-quality audio on the back end. Create the soundscape for the show as determined by the host and executive producer. Audio-editing, finesse fades, generally creating a seamless listening experience consistent in tone and quality across all podcasts. Give the proper pauses here and there free of jarring transitions, sounds, or distractions. Compose and score the podcast as well.
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Editor: Makes necessary adjustments to create coherent and interesting episodes. Ensures proper cadence and flow of a conversation, while keeping the show within reasonable time constraints. Upload preliminary edits for review and final edits for mastering using proper naming and storage conventions within the DAM system making the files accessible to the relevant parties.
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Research: Help EP and host figure out the best approach for an episode. Oversees the development of story ideas and provides feedback on story frameworks and scripts. Communicate with the EP so that he can plot out the production calendar. Ensure that there is consistency and flow between episodes. Identify speakers and projects, compile key contributions of the speaker, unique and innovative use cases of their protocol, meaningful details from the community, into briefing documents and scripts.
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Design: Create graphics for events, social media, and podcast platforms, design relevant infographics from podcast content.
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Marketing: Plan campaigns, content distribution calendar, workflow, coordination and implementation. Ensure all content is published (audio, text, video). Liaison with marketing guild. Generate weekly and monthly reports on listenership, distribution and engagement and present insights to team. Use automated software then listen to each episode and make manual spelling and grammar edits. Add speaker names and timestamps to episodes. Take notes during live sessions to capture key points and audience questions. Prepare episode titles and descriptions. Revise headings for timestamp chapters and key points, then edit to optimize SEO for transcriptions. Write monthly newsletter. Publish transcriptions to Substack. Video to YouTube. Podcasts to podbean. Distribute audio, format text & images for each platform, scheduling, announce post CTAs in groups/channels, like/share/retweet, like and reply to comments, monitor dm’s.
MISSION & VALUES ALIGNMENT
The BanklessDAO mission is to “help the world go Bankless by creating user-friendly onramps for people to discover decentralized financial technologies through education, media, and culture.”
Crypto Sapiens supports the mission of the DAO by advancing meaningful discussions aimed to mobilize everyone to participate in Bankless money systems. It solves a fundamental challenge in crypto by connecting key technology builders with community members, involving them in thoughtful, educational, and accessible discussions, empowering them with the knowledge they need to become crypto natives.
Support media projects like Crypto Sapiens allow Bankless DAO to continue being the foremost destination for media and education. Crypto Sapiens promotes the efforts of the DAO by mobilizing its community, supporting the development of a media production pipeline powered by guild members, and distributing it in partnership with Bankless DAO. The podcast team makes concerted efforts to tie in the Bankless DAO intro its communication and promotional materials whenever possible.
SPECIFICATION
Crypto Sapiens is a podcast recorded weekly in the Bankless DAO Discord where Humpty Calderon hosts thought-provoking discussion with product leaders of innovative Web3 projects. Some of the projects that have been recently recorded include ENS, Coordinape, Colony, Seed Club, and Gitcoin among others.
Production tasks as described in the background section are delegated to relevant departments to improve the development of this show, and to facilitate its distribution and sponsorship opportunities. The following departments were created to maximize the growth of the Crypto Sapiens podcast and ensure the podcast maintains the ethos and narrative that the Bankless DAO intends to communicate: AV, Research, and Marketing. There are also bounties made available to new members to participate in the development of the project.
FINANCIAL IMPLICATIONS
Total = 456,000 BANK
Season 2: Oct.8- Jan 7 (13 weeks)
- Cost Breakdown:
- Executive Producer: 72,000 BANK
- Host: 72,000 BANK
- Coordinator: 24,000 BANK
- Engineer: 72,000 BANK
- Editor: 72,000 BANK
- Research: 48,000 BANK
- Design: 24,000 BANK
- Marketing: 72,000 BANK
BRAND USAGE
Crypto Sapiens leverages the Bankless DAO brand to represent its alignment to the mission of the DAO. Furthermore, the Bankless DAO brand is used to increase awareness, membership and participation in the DAO.
SUCCESS METRICS OR KPIS
Metrics to measure the success of the project include, but not limited to, are:
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Revenue (coming in Season 3)
- Episode sponsorships
- Live recording sponsorships
- Email newsletter sponsorships
- Podbean Patron
- Spotify content creator monetization
- YouTube content creator monetization
- Grants
- Social media engagement:
Twitter: 327 followers, 82 monthly growth, 100 posts
Instagram: 43 followers, 38 monthly growth, 8 posts
Facebook: 5 followes, 4 monthly growth, 11 posts
- Attendees at live event: 11/16/21 = 43
RECENT WINS
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Recorded our 16th podcast!
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Published our 11th podcast!!
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Defined “department” leader roles to empower active contributors and promote ownership in the project.
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Departments now own various elements of the production process including AV, research, marketing, and design to create a more inclusive ecosystem.
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Improved team communication with dedicated section on the bDAO Discord server to better communicate across departments.
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New distribution and promotion channels
NEXT STEPS
- Develop sponsorship strategy to create revenue streams
- Further define “department” leader roles to to improve productivity and accountability
- Define incentives for bounties to activate new members to contribute to the project
- Transcriptions published via Substack and Mirror
- Email subscribers/open rates/CTR
- Website traffic (google analytics) and search performance (google search console) to monitor and improve our Podbean site and Substack Blog.
- TikTok?
SQUAD BACKGROUND
Humpty Calderon: Longtime crypto enthusiast and community developer. He has contributed to the development of decentralized technologies including staking validator, digital wallet, AMM, and identity and reputation protocols. He is presently focused on expanding the visibility and adoption of decentralized systems through media, education, and events. Humpty hosts events on Clubhouse, Twitter Spaces and in meatspace. He created Crypto Sapiens soon after joining bDAO as a perk to members, and to advance the DAOs mission. Crypto Sapiens is a public good that helps everyone learn about web3 through meaningful discussions with leaders in the space.
EurekaJohn: Crypto enthusiast, YouTuber, and overall content creator. Prior to blockchain-involved projects, John has run his own internet and FM based radio station in the Austin, TX.area. During the SXSW festival he was responsible for recording the New Media podcasts. He has also worked with an assortment of audio and visual equipment through his previous band that performed live at many local venues.
Soundman: Soundman has 10 years of professional experience in the A/V industry. He has worked in various roles in live event production, recording, post production and system design and installation. Most recently he has become a freelancer working to become fulltime web 3 through DAO’s. Crypto had been a hobby for a few years prior and it became clear he wanted to join the space in more meaningful ways than reading about it. Most recently before going freelance Soundman was designing and installing Podcasting studio’s for Spotify across the U.S. with a small A/V integration firm from Chicago.​​ ​​​​​​
Flowscience: My approach to digital marketing is driven by a background in data science and guided by experiences working as a university instructor. I’ve been publishing articles in peer-reviewed scientific journals since 2009 and my personal writing can be found around the web. I currently run a cannabis genetics startup while serving as a core contributor and founder of Cannabis Genome DAO. I’ve monetized a variety of physical and digital products into 6-figure ecommerce funnels, raised VC, designed/built/coordinated large art installations at music festivals and meandered my way through academia to earn a doctorate in molecular biology. I have a passion for communicating complex topics in simple ways and firmly believe anyone can learn anything they set their mind to.
Sponge: Alpha hunter, Defi and DAO researcher, crypto native, degen, aspiring shadowy super coder, and comedian. Born and raised in BanklessDAO.
Texas Farmer: As an ambassador, community manager, lead, or whatever you want to call it. I focused on the future of all aspects of Web3 with the goal to get resources to people so they can build amazing communities at scale, as well as ways to improve their communities! I’m responsible for maintaining and supporting developer community operations by managing global community initiatives to scale and support the growing developer community, as well as the Ambassador program.
Tadii: An adaptable and customer-oriented person with a genuine interest in the Celo and Bankless visions that values people and changing lives.
- I support the Crypto Sapiens Podcast - Approve
- I DO NOT support the Crypto Sapiens Podcast - Reject
- I support the Crypto Sapiens Podcast, but needs revision - Counts as reject
0 voters
We’re growing fast, stay tuned!