Edited 3 Jan, 2021 with updated funding request
Program Name: Bankless Academy Season 3 Funding Request
Program Champion: RedVan | Bankless DAO 
#0611
Request Authors: RunTheJewelz#7931, DidierKrux, Ap0ll0
Date Created: 15/12/21
Date Posted: 20/12/21
Program Justification
This request is to fund the Bankless Academy team’s work during Season 3 of the Bankless DAO’s activities (Jan 8, 2021 - March 8, 2022). The funds will support all activities related to the production and release of the DAO’s flagship education product.
Background
In season 2, Bankless Academy released our first two courses and received over 70 pieces of feedback that are being used to improve future releases. We have built a metanarrative and style guide which will help accelerate our course launch schedule over the next several seasons. In addition, we have started an AMA-like learner session which accelerates content delivery to the project.
Our MVP was released to the DAO in December 2021, and can be found here: https://app.banklessacademy.com/quest/wallet-basics
Season 3 Spec
Encompassed in this funding request is remuneration for team members to perform the following functions:
- Product Strategy
- Product Management
- Project Management
- Written Content
- Development
- UI/UX
- Illustration (x2)
- Audiovisual
The Bankless Academy Team has aligned to a series of objectives that must be met in order to receive full Remuneration for a portion of the allocation.
Revised S3 Remuneration Structure
This revised compensation structure is based on the advice of Grants Committee on 12/23/2021. The Bankless Academy Project will base all remuneration from the DAO Treasury based on milestones related to shipping courses to production. We propose the following KPI/Incentive structure to encourage the team to ship a product as well as meet realistic milestones.
| Milestone | Objective | % of Request Allocated to Multisig |
|---|---|---|
| 1 | Ship first 2 courses to Production (Public Release) | 60% |
| 2 | Ship Course 3 to Production | 20% |
| 3 | Ship Course 4 to Production | 20% |
| + | Stretch Goal: Ship Course 5 to Production | +20% |
Milestones will be distributed to different working groups (PODS) for Content and Product based on different milestones aligned within the team. However, the milestone distribution from GC will be based on the above table.
Revised Season 3 KPIs
- Production release of 4 courses to production as defined in our release strategy from Season 2.
- Written content completed and ready for 5-6 additional courses for Season 4 release schedule using the Live Learner-style content generation sessions.
- Repeatable process with defined set of tasks and timings (and remuneration) for subsequent production course releases. Work on improving workflows.
- Refined content generation process to mass scale the Academy for future seasons
- Further development of course outline and release strategy to account for mass scaling of the educational platform
- Defined production release processes and cadence
- Professional level Branding & Marketing support to support the mission
- Feedback implementation and process build out for each workstream
- Social media marketing strategy and deployment, primarily on Twitter
- Improved Branding cohesion through all workstreams
Program Terms
This proposal is to compensate team members for accomplishing the above objectives using three channels for remuneration: Salary for full time Season 3 Worksteam Leads, Recurring Bounties, and One Time Bounties.
The breakdown of the budgetary components represent our best ability to deliver the project within a fixed budget while still compensating the key contributors for their effort. We have identified 8 workstream lead categories, working at least 10-20 hours a week dedicated to the project. These roles will be compensated by salary, while other tasks will be accomplished through bounties. Individuals remunerated by salaries are accountable to the objectives of the project and will act as coordinators, talent coordination, communications, vision, and acting as stewards of the Bankless Academy.
The proposal represents 4 courses worth of A/V and Design elements. Should we get further along than expected, we reserve the right to come back to GC to fund Design and A/V bounties to push further ahead with course deployment.
TL;DR - Total Ask - 1,489,800 BANK, paid in milestones based on shipping courses. No payment until the first 2 courses ship to production
Workstreams
- Product Strategy
- Product Management
- Project Management
- Written Content
- Development
- Illustration x2
- Audiovisual (½ workstream role)
- UI/UX
Remuneration
Workstream Remuneration
| Workstreams | Monthly Remuneration | Months | Total / Member | Total |
|---|---|---|---|---|
| 8 Workstream Roles | 33,333 BANK | 3 | 100,000 BANK | 800,000 |
| 1 half Workstream Role | 16,600 BANK | 3 | 49,800 | 49,800 |
- Distributed Monthly
- An opt out mechanism will be put in place for members whose monthly efforts do not merit the salary
Recurring Bounties (Per Course)
| Workstream | Bounty Per Course |
|---|---|
| Video @22.5K/Video | 45,000 |
| Illustration | 20,000 |
| Written Content | 40,000 |
| Total | 105,000 BANK |
| # of Courses | Bounty Per Course |
|---|---|
| 4 | 105,000 BANK |
| Total | 420,000 BANK |
One Time Bounties
| Reserved Bounties | Bounty |
|---|---|
| Dev | 60,000 BANK |
| UI/UX | 60,000 BANK |
Total Funding Request - S3
| Funding Type | Remuneration |
|---|---|
| Workstream Leads/Group | 849,800 BANK |
| One Time Bounties | 120,000 BANK |
| Course Bounties | 420,000 BANK |
| Coordinape Round | 100,000 BANK |
| Total | 1,489,800 BANK |
Additional Funding Sources
Grants committee has asked Bankless Academy to find alternate sources of funding for season 3 and beyond and made it clear that the current run-rate is unacceptable to fund from the treasury. As such, the team has been working on several different avenues of funding from outside sources and will continue to seek additional funding opportunities during season 3
- Yes, I agree with this proposal
- No, I disagree with this proposal (comment why)
- I agree, but it needs refinement (comment why)
- I think something different is needed (comment why)
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