Fund marketing campaigns for Bed Index Marketing Campaign
Authors: Grendel, Airbayer
The BED Index is the main product of BanklessDAO, we therefore believe that it is preferable to have a dedicated marketing budget so that we can always proceed quickly, compatibly with the indications that will come from the DAO. In order to prevent loss of traction with bed index adoption we believe a dedicated fund be established for bed index marketing campaigns. These campaigns are specifically for DAO
MISSION & VALUES ALIGNMENT
Marketing campaigns conducted by the DAO with other DAOs or Protocols fall within the objectives of BanklessDAO. The Project Manager will make sure that Bankless DAO approves every single campaign and that the DAOs / Protocols we will partner with are high integrity products that can be promoted alongside the bankless brand.
Each campaign will require:
All three grouped into the campaign cost category
The campaign will run for one week, each day BanklessDAO will tweet a different and original content.
PM will update the CRM notion page on opportunity and follow up contact info.
BED Index PM (Airbayer): 5 hours / week = 5000 BANK week = 20000 BANK /month
Campaign cost: 5000 BANK / each 5 Campaigns in the Season: 25000 BANK
Total request: 45000 BANK
Bankless DAO brand will be used in the campaign.
SUCCESS METRICS OR KPIS
Tweets will be tracked in order to check engagement.