Project Champion: HiroKennellyᵍᵐ🏴#0001
Squad: HiroKennellyᵍᵐ🏴#0001, grant#2959
Affiliation: Writers Guild, Bankless Publishing
Purpose: Public Good
Authors; Editors: grant#2959; HiroKennellyᵍᵐ🏴#0001, Trewkat#1933
Date Created: May 3, 2023
Date Posted: May 8, 2023
Funds requested: 260,000 BANK
Project wallet: 0xE77C2D32129473Ee5fa1DE427C5D1189D16cb9E2
Own subDAO/Discord server: bDAO Writers Guild bDAO Writers Guild
Table of Contents
- PROJECT TEASER
- SUMMARY
- RETROSPECTIVE
- FINANCIAL IMPLICATIONS
- SEASONAL KPI
- COMMITMENTS
- BRANDING
- FURTHER PROJECT CHANNELS
PROJECT TEASER
BanklessDAO to partner with Taptive to run the 5th BanklessDAO Writers Cohort.
SUMMARY
Project Description
BanklessDAO Writers Guild has a continuing partnership with Taptive, an organization which helps communities grow through the power of writing-focused, cohort-based courses.
To date, Taptive and BanklessDAO have partnered to run four BanklessDAO Writers Cohorts. Each Cohort has helped supercharge bDAO community engagement, enhanced connections between bDAO members and other web3 writers and thinkers, and provided a valuable learning experience to members of the DAO and the greater web3 ecosystem.
Through the Cohort, first-time DAO authors have been published by Bankless Publishing, which makes special allowances for Cohort participants by waiving the original content policy. Bankless Publishing shipped six Cohort articles in Season 7.
The goal of the partnership is to have Taptive run its 5th Cohort for BanklessDAO that will, as discussed in the Commitments section, achieve three main objectives:
- Supercharge community engagement
- Provide a valuable learning experience for community members
- Boost the online presence of the DAO
Past/preparatory activities
Taptive and BanklessDAO have already run four successful cohorts. We’ve made improvements to the model and are building upon the momentum of the last Cohort — our most successful yet in terms of published articles (72) — to run another Cohort in Season 8.
RETROSPECTIVE
Taptive has run four cohort-based writing programs with BanklessDAO, through which the community has published more than 225 essays. These essays have led to thousands of impressions for the DAO on Twitter and elsewhere, facilitating the sharing of BanklessDAO-aligned content with an audience that may not have otherwise been exposed to it.
- The Cohort is popular and engages the DAO. 110 people enrolled in the Season 7 Cohort. This provides a simple, action-oriented way for interested people to get involved in the DAO.
- The Cohort provides a valuable learning experience to bDAO community members and delivers on its stated goals. The most recent Cohort resulted in 72 published posts and at least 59 social media posts. Each published post is evidence of deep, thoughtful engagement in the DAO as it leads to robust conversations and connections between DAO members.
Through these Cohorts, we’ve also built an email list of more than 300 potentially interested Cohort participants. We send announcements of new Cohorts to this list. The beauty of the Cohort model is that authors can participate many times and gain something new with each experience.
During each of these Cohorts, we host weekly Zoom writing workshops that further DAO relationships through feedback and discussion. The kind of supportive environment created by each Cohort is an excellent way to encourage writers’ development.
FINANCIAL IMPLICATIONS
Project Breakdown
This proposal requests 260,000 BANK. An additional 140,000 BANK will be paid to Taptive by the Writers Guild, as provided for in its Season 8 Budget. A total of 400,000 BANK will be paid to Taptive for this current Cohort. The increase in payment is a direct result of depressed BANK prices. Taptive gives BanklessDAO a discounted rate of $2,000 per Cohort.
The funds will be allocated to Taptive to run the Cohort, provide course materials, manage the onboarding processes, and coordinate the Cohort from end to end.
Compensation Breakdown
Funds will be sent to grant#2959 for organizing the program end-to-end.
This funding compensates for the following:
- Creating the marketing content and materials to attract people into the Cohort (including the landing page and social media marketing copy).
- Creating the onboarding materials to bring people into the program (including an onboarding survey, Cohort directory, and introduction template to start the program).
- Designing the Learning Home to create the proper incentives to write (including a Leaderboard to track and gamify the experience).
- Organizing, planning, and leading the Kickoff meeting along with 3 additional live meetings.
- Delivering educational content to members (over 20 pages of frameworks, guides, and resources).
- Monitoring the Discord channel and sending reminders to incentivize writing.
SEASONAL KPI
The core metric for success will be the number of essays BanklessDAO members publish. More published essays are indicators of other positive impacts — more participants, more learning, more relationships built, more impressions for BanklessDAO, and more potential for word-of-mouth growth.
Additional metrics include:
- Net Promoter Score is in an offboarding survey to determine if Taptive is able to deliver a high-quality experience to BanklessDAO members. We shoot for an NPS of around 80.
- Number of feedback messages sent following Taptive’s feedback format.
- Number of 1:1 discussions held in breakout rooms.
COMMITMENTS
The utility this project provides for BanklessDAO revolves around three core outcomes:
- Supercharging community engagement: the cohort-based experience prioritizes peer-to-peer interaction, feedback, and support. Also, by focusing on the vulnerable act of publishing writing online, this Cohort will create the opportunity for deeper connections.
- Providing a valuable learning experience for BanklessDAO members: we will offer a polished, tested, and highly-rated learning experience that makes bDAO the best place for people to spend their time.
- Boost the online presence of the DAO: each Cohort we run produces dozens of community-generated articles. BanklessDAO can elevate these posts in its newsletters, through Bankless Publishing, and on social media to share the authentic voice of your community.
In addition to these outcomes, it’s important to note that funding this Cohort is in line with the DAO’s mission of creating user friendly onramps for people to discover web3, as the Cohort articles touch on a broad range of web3 educational content. The process of writing educates both writer and audience.
Based on past Cohorts, we will:
- market the Cohort to the community leading to over 100 sign-ups.
- onboard these sign-ups into the community and the Cohort.
- encourage the publication of more than 60 BanklessDAO-aligned pieces of written content through our onboarding process, live meetings, library of writing resources, and group accountability.
- encourage the social media sharing of over 50 of these pieces of content.
- generate thousands of impressions for BanklessDAO.
BRANDING
Taptive will use the BanklessDAO brand in the name of the Cohort. For example, “BanklessDAO Writers Cohort”.
- Taptive will create a short landing page that will give interested participants a place to input their emails to join the Cohort. The landing page will use the Cohort name and BanklessDAO branding.
- Taptive will also create the “BanklessDAO Writer’s Cohort Notion Home” as noted above. This will include BanklessDAO branding.
- Taptive will send email reminders that will include the name of the cohort “BanklessDAO Writers Cohort” in the communications.
FURTHER PROJECT CHANNELS
https://twitter.com/BanklessWriters
- Yes
- No
- Abstain
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