Author: @benharvey.eth
Date: 5th January, 2022
SUMMARY:
Set up “Bankless UK” as a specialised English-speaking node to create a local community and onboard as many people as possible in the UK to crypto.
BACKGROUND AND MOTIVATION:
The UK is home to over 68 million people, with the 5th largest GDP in the world, sitting at approximately $3.1 trillion. This population predominantly has access to both smartphones and the internet, and is currently deeply embedded in the traditional finance system. What this presents is a large and capital rich population with the means to enter crypto, but the majority of which are yet to go Bankless. There is an awareness of crypto within the UK, but this generally stops at Bitcoin or Ethereum as a speculative asset. There is a lot of work to be done to open people’s eyes to the possibility of utilising crypto to go fully bankless.
You might be wondering why a UK node is necessary if content produced by Bankless HQ and BanklessDAO is already in English. Unlike other nodes that have been established within the BanklessDAO, the UK obviously has the luxury of access to information and educational content, however the majority of this content is US centric. While this is generally useful, it misses a crucial element that UK citizens consider when onboarding into crypto - UK specific content. Not only do regulations differ significantly in the UK to the US, but we also have a multitude of political and social topics to consider, such as Brexit, UK specific government issues and regulations etc. So fundamentally, there is a lack of tailored onboarding advice and relevant news flow for UK citizens, which I believe acts as a barrier of entry to crypto.
I believe there is an opportunity to address a large market and complement the content of Bankless HQ and BanklessDAO with a location specific news and information flow. As such, I would like to propose a UK community that pushes UK specific onboarding content, focusing on relevant topics in the UK.
A topic I have been considering is why this can’t be achieved through the existing channels of the BanklessDAO, such as the marketing guild. While I think there is definitely scope for collaboration with existing guilds, as many IMN already leverage today, I believe the niche of such a community requires a specialised node. Not only is the content niche by definition, considering it is UK centric, but having a specialised node allows us to build a local community, in the same way several IMNs have. This community would be empowered through in-person meet ups, location specific Twitter spaces AMAs and interviews etc.
SPECIFICATION:
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Launch Bankless UK engagement platforms on the following platforms: Twitter, Discord. Possibility of expanding to Telegram, WhatsApp, Facebook, Instagram etc. if the team has capacity.
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Organise community in-person meet-ups in prominent locations across the UK (London, Manchester, Birmingham, Glasgow, Cardiff, Dublin etc.)
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Launch Bankless UK location specific content. Initially aiming to produce audio content in the form of podcasts and Twitter spaces, and written content in the form of blog posts on Substack
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IMPORTANT: Promote (and not replicate or compete with) existing Bankless HQ and BanklessDAO content. This is a really important point, the content we produce will be focused on a UK audience, but we will still want the UK audience to view Bankless HQ and BanklessDAO content. In this sense, you can think of us as a promotional funnel, sharing links to existing content, but not replicating it and branding it as our own.
NEXT STEPS:
If approved, Bankless UK will spin up the necessary engagement platforms and begin formulating a team and strategies to onboard as many people in the UK as possible into crypto.
I’d love to see what the community thinks about the idea of launching a Bankless UK node, and hear any feedback you guys have! If anyone wants to speak to me directly my DMs are open on discord and twitter.
A special thanks to the following for helping me get to this stage: @thinkDecade, @Jengajojo, @Airbear, @paulDE
- Yes - I support the launch of Bankless UK
- No - I do not support the launch of Bankless UK
- I support the launch of Bankless UK but think it requires revisions
0 voters