This is a great initiative, and it has flown under my radar until today. There is a clear need need to rethink our mission and our goals if we are going to sustain ourselves and protect our brand.
I have been talking with @Elemental, @twilight_pirate, @SwoleChasse, and others about this very thing. We have asynchronous forum posts, threads, and conversations discussing branding, missions, project scope, and so much more.
It’s time to collate all the great posts and comments found here, and here, and here, and here and elsewhere around the DAO, then arrange a round table stage to discuss them in front of the whole DAO.