[Draft2] Seed Club External Media Node

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1

Title: Seed Club Media Node Proposal
Authors: Ben Jacobs#5525 & Jess Sloss | Seed Club#6930, frogmonkee#6855
Squad: 0xLucas#3124, Ben Jacobs#5525 & Jess Sloss | Seed Club#6930, frogmonkee#6855
Date Created: 8/1/2021
Date Posted: 8/31/2021

SUMMARY

Seed Club (“SC”) intends to join Bankless DAO (“Bankless”) as a media node. Seed Club is a DAO that builds and invests in tokenized communities. SC is responsible for content and production of the Podcast. Bankless is a media DAO with a growing network of crypto media properties and is responsible for selling sponsorship and marketing the new podcast using its existing distribution channels.

BACKGROUND

Seed Club plans to launch a podcast focused on Web3, DAOs, social tokens, and NFTs. Bankless’ podcasts primarily focus on DeFi, Layer One, and financial services. A DAO to DAO partnership to launch a new podcast leveraging the Bankless DAO’s media infrastructure and Seed Club’s knowledge of this section of crypto is synergistic.

MISSION & VALUES ALIGNMENT

Bankless DAO benefits from the partnership by immediately having a podcasting relationship with a leading DAO in Web3. The Bankless DAO will also earn revenue through a 10% share in sponsorship revenue.

SPECIFICATION

Seed Club Responsibilities

  • Recording and production of podcast
  • Sourcing of guests
  • Recording of podcast
  • Distribution of podcast to aggregator (video, audio, newsletter)
  • Production of episode show notes and timestamps
  • Audio editing and mastery for each episode
  • Graphics with headshots for each episode

Bankless Responsibilities

  • Sponsorship management
  • Selling all sponsor ads on a quarterly basis
  • Onboarding sponsor messaging to produce ad slots
  • Analytics and account management for all sponsors
  • Assistance with the production of sponsor ads
  • Invoicing of sponsors and payment collection
  • Promotion
  • Marketing of new podcast and partnership via existing media network properties: podcast, newsletter, and social media

Additional Important Details

  • Seed Club has the opportunity to select its sponsors from the existing list. Bankless receives 10% of sponsorship revenue.
  • Bankless can request improved production quality to ensure that the Bankless media brand is protected.
  • Seed Club has ownership rights over the content produced.
  • Podcast is co-branded as a Seed Club DAO x Bankless DAO production.
  • This proposal is effective for the first ten episodes of the podcast. After ten episodes, a new proposal is drafted to outline the scope of the partnership going forward.

Sponsorship details will be discussed after 4 episodes are released in order to aggregate viewership data.

FINANCIAL IMPLICATIONS

10% of all sponsorship revenue will go directly to BanklessDAO.

NEXT STEPS

If the proposal to pursue this partnership is accepted, Seed Club will push forward its agenda of podcast recording and production. In conjunction, Bankless will work with Sponsors to finalize the engagement for this particular podcast. DAO to DAO collaboration will require frequent communication to ensure that both parties execute on their tasks in a timely manner.

SQUAD BACKGROUND

Jess Sloss and Ben Jacobs are Core Contributors at Seed Club. Jess and Ben are also members of the Bankless DAO.

Poll

Approve Seed Club as an external media node

  • Yes
  • No
0 voters
2 Likes
2

@frogmonkee I’m supprotive of this but one quick question I want clarity on.

Under Mission & Values

The Bankless DAO will also earn revenue through a 25% share in sponsorship revenue.

Under Financial Implications

10% of all sponsorship revenue will go directly to BanklessDAO.

Is it 10% or 25% revenue sharing? And if these numbers are different could you elaborate?

2 Likes
3

Good catch. Fixed to 10%
25% is fir internal media nodes that we dedicate guild resources for.

1 Like
4

looks like he changed it to 10%

1 Like
5

I miss the QUESTION of the poll.

6
  1. Does the proposed 90/10% revenue split match well the responsibility split?
  2. What is Seed Clubs track record for podcast production? - I had a quick search around their website and can’t easily discover this.
  3. What’s our (Bankless DAOs) capability to source and secure sponsorship?
  4. The existing BanklessHQ sponsors are they applicable (and can be reused) for a DAO focused podcast audience or we need to go out and source new more DAO appropriate sponsors?
7

Does the proposed 90/10% revenue split match well the responsibility split?

I believe so. We’re just pushing to socials and doing some sponsorship account management

What is Seed Clubs track record for podcast production? - I had a quick search around their website and can’t easily discover this.

It’s their first podcast, but Seed Club is a well known social DAO and Ben/Joss are well respected in the ecosystem

What’s our (Bankless DAOs) capability to source and secure sponsorship?

Not a problem at all

The existing BanklessHQ sponsors are they applicable (and can be reused) for a DAO focused podcast audience or we need to go out and source new more DAO appropriate sponsors?

Yes, this is one of the avenues we can take. Our newsletter got sponsored through the HQ sponsor network.

1 Like
8

Excellent, thanks for the fast reply @frogmonkee. I’ll vote yes to this.

1 Like