Title: Bankless DAO Legal Guild Podcast (code name: Ab Initio)
Squad: Eagle, Cheetah, ComeBackKid
Date Created: December 29, 2021
Date Posted: January 16, 2022
A Bankless DAO Legal Guild podcast series with each episode focusing on succinctly addressing a specific DAO/Crypto related legal issue via an interview with a subject matter expert.
Why the podcast format? In the context of consuming content, audio is simply the most accessible – it is an “anytime, anywhere” format. Second, it is more time-effective in terms of production. Third, it is also the most cost-effective format. Please see detailed global usage metrics at https://podcasthosting.org/podcast-statistics. The audience for these podcasts will consist primarily of lawyers but is also likely to attract other professionals including accountants, tax experts and business executives. Given the time constraints on these professionals’ schedules, a short (20-30 minutes), issue specific podcast will, we suggest, be an ideal format.
The market opportunity for this podcast is rooted in a crypto space governed by legislation that was simply not designed to address the brave new world we find ourselves in. In the US and Canada for example, the primary governing regulatory regimes are decades old. The US Securities Act of 1933, and the Ontario Securities Act of 1990, were simply not designed to address the Blockchain or crypto currencies.
This Bankless Legal Guild Podcast can be the bridge connecting the old world with the new and be instrumental in helping legal, tax and business professionals in crossing the chasm.
MISSION & VALUES ALIGNMENT
The mission of BanklessDAO is to help the world go Bankless by creating user-friendly onramps for people to discover decentralised financial technologies. This journey involves legal risks that need to be carefully considered. The crypto-legal landscape is therefore closely connected to the Bankless mission, as there is the need of setting the conditions (through legal reforms or interpretation) to help the world go Bankless.
It can therefore be said that building a clear, concise, agreed upon set of rules is a must if the dream of a money system by the people and for the people, a truly bankless world, is to be realised.
A pilot project consisting of 4 podcasts to test format and content.
Once optimal structure is determined – a weekly podcast would be ideal.
Addressing specific topics in 20-30 minutes.
The podcast will also link to related topics in the legal guild’s already well regarded newsletter. The intention, where possible, will be to produce podcasts, complementary to articles appearing in the newsletter. The goal will be to convert readers to become podcast listeners as well, thereby delivering more value and making all content consumers more attractive to sponsors.
Explain the project in detail.
A 4 episode pilot of the Bankless DAO Legal Guild Podcast Series consisting of interviews with subject matter experts addressing blockchain and crypto related legal issues across the globe.
Depending on results, this will hopefully lead to a weekly podcasts series.
Podcast theme soundtrack
Voice over intro
Launch marketing campaign including paid and unpaid advertising
Podcast series marketing collateral
Set up analytics to track KPIs (Google Analytics)
Cost - 20,000 BANK
Per podcast checklist
Set up podcast time
Draft podcast/interview questions
Share questions with interviewee
Preform required edits and produce transcript
Upload to podcast distribution platforms (Anchor)
Individual episode marketing
Track and report per episode analytics
Cost - 20,000 BANK per episode (80,000 BANK for 4 episode pilot)
Costs to be divided into one time set up items and ongoing per podcast items (please see detailed tasks and associated costs in above section).
Total Budget requested for Legal Guild Podcast Pilot Season 3 - 100,000 BANK
Requesting Season 3
The Legal Guild Podcast will seek to monetize the podcast via sponsorships by law firms, accounting firms and professional services organisations.
We also anticipate that revenue will be generated via sponsorships from other DAOs and DeFi protocols that face, and need to address, similar issues in the legal context.
The project will use the BanklessDAO brands.
SUCCESS METRICS OR KPIs
How will the project’s success be measured?
Growth in audience size from podcast to podcast
Quality of experts willing to be interviewed
Interest in sponsorship opportunities