Title: The “How to DAO” Book
Authors: puncar🏴#6764, 0xJustice.eth#6213
Budget Request: 198k BANK
Publish Date: Feb 3, 2022
Summary
We have the vision to publish the first DAO-sponsored book on how to DAO. We want to do this over two volumes. The first volume will be written from the vantage point of the contributor. The second will be written from the vantage point of the DAO creator or summoner.
Noton project page: here
Discord channel: here
BACKGROUND
DAOs are growing in the public consciousness and there are practically no long-form books written on the subject. We can be the first and definitive starting point for introducing the subject to the masses at scale. For outsiders, DAOs can be an esoteric and chaotic ecosystem full of unfamiliar terms, tools, and processes. A “How to DAO” book has the potential to do to DAO’s what Coingecko’s book did for Defi.
Similar to their pattern, we will create two books that work together to address both audiences. In the first book, we want to focus solely on contributors’ side helping them understand the culture, conventions, common tooling, and paths to contributor competency. In the second book, we focus on the creator side addressing community management, governance models, tokenomics, and scaling.
This entire effort will be a cross-DAO collaboration with top DAO experts contributing to each chapter as “chapter champions”. Part of our marketing strategy will be to promote BanklessDAO and Bankless Consulting services to a wider audience and to show that we are the leaders in the industry.
MISSION & VALUES ALIGNMENT
We are the onramp in the Bankless mission: We will help the world go Bankless by creating user-friendly onramps for people to discover decentralized financial technologies through education, media, and culture.
SPECIFICATION
Project Champions
Puncar is bringing the experience and help from the Bankless Consulting group to the table. He’s also working closely with Gitcoin to streamline our funding plan. 0xJustice is coming from the Bankless Website project and the PLM working group to support the vision of this project. He’s also published several books using the methods listed in this proposal.
Project Plan
Upon receiving funding we will progress through the following stages:
Phase 1
- Draft a tentative outline of the book.
- Write the introduction from our first champion.
- Write chapter champion submission guidelines.
- Commission a book cover design.
- Solidify the business model around the book and its NFTs
- Onboard the chapter champions
- Craft our Gitcoin proposal.
Phase 2
- Begin compiling chapter champion submissions.
- The marketing team prepares the strategy for a book launch.
- NFT design and distribution plan.
Phase 3
- Private user testing is conducted.
- Publish the book and execute the marketing plan.
- Proceeds from the book go into the book treasury and are distributed based on pre-agreed agreement (see financial plan in financial implication chapter).
Physical, Digital, and NFT Book Distribution
Rather than targeting a single distribution channel, this project will use a platform that enables simultaneous distribution to many channels. In addition to traditional sales channels, this project would release a special NFT version of the book for the web3 ecosystem.
Financials
Costs
- Champions bounties - every chapter will have a bounty (it’s important to pay our contributors up-front not to exclude anyone who cannot afford it)
- Writers guild - hourly rate for their writing services
- Coordinators and sponsor - hourly rate for their work
- Marketing - initial bounty to create the plan and then the price of the campaign
- Cover design
Projected Sales
If we consider that 2% of all people holding crypto would like to work in DAO and 1% of those will buy a book, then we have estimated that we can earn almost half a million dollars.
We truly believe that 2022 will be the year of DAOs and many people will be interested in working there. On top of that our business plan enables regular updates and versions of the book, which will increase its potential. This is not a one-book project, this is a business model for book publishing.
The Network effect of the DAO ecosystem: One feature that will be unique to this project is the size and visibility of the community backing and involvement. By having entire communities fund, create, and promote the book, the immediate sales could look different from other traditional book launches. Having renowned authors across many DAOs function as chapter champions also bring cross-DAO communities into scope contribution to the overall network effect of the book.
You can find our high-level calculations and assumptions in the deck here.
Revenue Split
All book proceeds will be distributed perpetually as follows:
- 10% Bankless DAO as the initial sponsor
- 30% to the Gitcoin contributors
- 30% stay in the treasury for future updates
- 30% gets distributed to the book contributors, based on their contribution level.
This initial book project will enable the creation of an organization under BanklessDAO, that will focus on issuing Web3 log form published content and create a perpetual revenue stream and work opportunity, as increasing numbers of people and organizations get exposed to the ecosystem.
BRAND USAGE
BanklessDAO is the publisher. Other DAOs and contributors will be mentioned with their Web3 names.
SUCCESS METRICS OR KPI’s
Onboarding + Consulting
The first and most immediate metric of success we should look at is web3 onboarding as this is in keeping with our primary mission and values. The second way this can be quantified is by profits generated by Bankless Consulting. Both of these can be quantified by tracking click analytics in the ebook version of the book as well as onboarding surveys conducted with new joiners as follows:
- Inbound links to the Bankless DAO website and Discord server.
- DAO onboarding and Bankless consultancy referral survey questions.
- Yes. Let’s do it!
- No. I hate books.
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