The DAO has spent a similar amount (99k) in the previous season. Although the scope of collaboration is different, the executables require similar amount of time. Although I do agree that there is a lot of room to optimize on which activities we should incentivize at these conferences to derive value for bDAO.
As such the DAO spent 400K in S4 for this project. We have recouped 4200 EUR worth of benefits from this, which can be considered almost break-even in these market conditions. We will get atleast 10 more DAOlationships lead from ETHBarcelona this week, the conversion potential of these leads is yet unknown.
Aside this, some of the top DAOs organise side events to the main event. This could be one area we can perhaps act on.