Project Champion: jengajojo.eth🏴#5896
Squad: NF Thinker, raybankless, reinis
Purpose: Public good
Affiliation:
- AV Guild
- Design Guild
Authors; Editors jengajojo.eth🏴#5896
Funds requested: 900,000 BANK
Project wallet(s): eth:0x94D879812bd3f831F4Ad1F82452c58352d3d0596
PROJECT TEASER
The Global Events team partners with influential crypto events to generate content, offer tickets to members and generally help create brand awareness
SUMMARY
In S8
- Delivered partnerships with ETHSpagetti, ETHBarcelona, BlockchainUNN in Africa and NFT Tallin
- We produce the most engaging content the DAO has seen as well as the most amount of videos from around the world on tiktok (link) and youtube (link)
- We help Bankless Card, International Media Nodes, Bankless Academy and Nacion Bankless expand their IRL reach
- Offered 40+ tickets to bDAO members to attend conferences, network with the ecosystem and learn more about crypto
- We have an upcoming sponsorship with https://nxt.ibizatoken.com/ worth 15,000 USDC which includes a booth, speaker slots, email blast to followers and includes giving BanklessDAO a front row seat with respect to advertisement along with completely sponsoring 3 banklessdao members to attend the event to cover it from a media perspective
- We have made an exception to our usual budgeting rules and funded Funding request for Bankless Japan <> WebX Event Partnership proposal
RETROSPECTIVE
We conducted a mid-season retro in S6. We have implemented most of the outputs and we are on the final stages of creating our pitch deck
SPECIFICATION
General Partnership structure:
For any event seeking partnership we propose the following partnership structure. The actually final version of the partnership might vary depending on the realities of the actual event
Bankless DAO offers:
- A 100 word write up in the Weekly Rollup newsletter about the event 1 month prior to the event
- A 250 word write up in the Weekly Rollup newsletter summarising the event, posted latest 1 week after the event
- Five posts on BanklessDAO social pages as well as a translated version of the same info on the social pages of the International Media Node(s) relevant to the location of the event. The posts will be made 1 each week for 5 weeks in a row leading up to the event.
- Retweet up to 5 posts from the event organizer, with max 1 retweet per week for 5 consecutive weeks leading up to the event
- A shout out for the event in BanklessDAO Community Call (internal weekly meeting), as well as the relevant IMN CC
- At least 1 person from bDAO who films key highlights and interviews relevant participants
- A crew which posts YouTube shorts (30-60 seconds long) and a 1 min recap of the event on the bDAO YT channel. Depending on the availability of funds, contributors and speakers, we will also produce 2-5 min interviews.
In return BanklessDAO asks the event organizers for:
- At least 5 backstage/Media passes for the entire event
- Have BanklessDAO listed as an official media partner for the event
- Tweet about this partnership in the official twitter channel of the event
- To offer 5 normal tickets - 3 for chosen BanklessDAO members and 2 which can be used as giveaways via social media
- Reserve a 30 min slot for a speaker from BanklessDAO
- Send the exact text and image which should be tweeted out
Squad Roles
(Seasonal)
Project Manager/Champion @jengajojo
- Responsible for end-to-end execution of the action items in this proposal.
- Works with the squad for each event to make sure activities are progressing smoothly and in a timely manner
Marketing Department
- Assures all events are marketed appropriately.
AV Co-ordinator @reinis
- AV Project Manager: liaise between on-site media lead and AV guild, QC for recorded media, assure all required assets are provided in correct formats
Client Manager @winverse
- Follow up with leads collected from events, schedule discovery calls with relevant partners and convert them
Finance Manager @raybankless
- Track and schedule payments, create forecasts and strive to comply with DAO accounting standards
Social Media @BanklessLativa Team
- Lead social media for Global Events, which includes curating content, boosting engagement and spreading the bankless message via content from events.
Event Roles
(selected separately for each conference)
Onsite Roles
DAOlationships Lead
- Make connections with individuals and industry partners at the event. Direct contributors and potential partners to the BanklessDAO onboarding/intake form (CRM)
Communications Lead
- Coordinate Interviews, Public Relations, Maintain comms between bDAO team and partners, guests, sponsors
Media Lead
- On site AV lead, arrange required AV equipment, record B-roll and interviews, control lighting and audio, upload content to bankless.dash.app
Side Events Lead
- Oversees any side events hosted by BanklessDAO. Requires some event management experience
On-site Merch Lead
- Creating any physical branding materials for the events, supplying merch for on-site team, liaising with Marketing, collecting payments and recording sales if applicable.
Social Media Lead
- Liaise between on-site comms lead and bDAO Marketing Guild, write and schedule social media posts, obtain images and graphics to accompany media posts
Offsite Roles
Partnership Manager
- Oversees pre and post event coordination between bDAO and partners
FINANCIAL IMPLICATIONS
The budget for each event and the number of people attending each event should adapt to the event reach (footfall) and contributor availability. We suggest the following matrix for this allocation:
Financial Implications
We propose that contributors are remunerated in a performance based unlock where upon funds are disbursed on completion of certain predefined conditions for each event.
All roles are paid when
- All AV content is uploaded on YT
- All text content is published on twitter & weekly rollup.
In order to execute payments, the partnership manager sends a CSV file to the multi-sig upon delivery of above items. The payment for roles is divided into fixed share and variable share.
Payment structure:
All payments for seasonal roles will be added on top of the event budget instead of subtracting from the budget.
Fixed Share
- 10% allocation to the Project Manager
- 5% allocation to the Marketing Department
- 10% allocation to the Partnership Manager
- 5% allocation to the AV coordinator
- 5 % allocation to the Social Media team
Variable share [Client manager]
- 1000 BANK for each lead contacted. Qualification criteria: Complete CRM entry, fill out as much info as possible, verify contacts.
- 2000 BANK for running a discovery call and filling up the call report template
- 5% of each deal closed
Variable share [Finance manager]
- 1000 BANK/hr to the Finance Manager
The Partnership Manager, decides the allocation of the rest of the budget between the on-site team, reimbursements and other related expenses for each event
Payment Policy:* All expenses for any event are paid with a single transaction at the end of the event.*
S9 Budget:
7 High profile events: 100,000 BANK x 7 = 700,000 BANK
3 Medium profile events: 50000 BANK x 2 = 100,000 BANK
5 Smaller events: 20000 BANK x 5 = 100,000 BANK
S9 Total: 900,000 BANK
SEASONAL KPI
| Factor | KPI | Success Metric |
|---|---|---|
| tickets | # of tickets given to bDAO members | #≥20 |
| videos | # content produced | #≥20 |
Commitments
The project has been offering free tickets to L1 and above members since inception.
FURTHER PROJECT CHANNELS
Notion: https://www.notion.so/bankless/bDAO-at-global-events-0df6f86191bb45a09a00d8e5b19b613b
Dework: https://app.dework.xyz/global-events-team
Vote
- Approve
- Abstain
- Reject