Decentralized Law Season 6 Budget Proposal
Authors:
HiroKennelly
Trewkat
Date:
October 14, 2022
Summary
Decentralized Law is a project team with strong connections to the Legal Guild. Cumulatively, it is BanklessDAO’s most-viewed newsletter, garnering the highest number of new subscriptions and shares, and it continues to break ground in terms of format, quality of presentation, and reach.
In Season 6, Decentralized Law will launch a website for our articles and interviews, which will be searchable by subject keywords. There will also be some game-changing functionality built into the website — to be revealed. The continued focus in Season 6 will be to publish a best-in-class crypto-legal newsletter while using that content and our new website/brand to attract advertisers. We aim to begin earning revenue, putting us on the path to project self-sufficiency.
BACKGROUND
Founded during Season 2, Decentralized Law currently ships a crypto-legal newsletter each month, turning a legal lens to topics such as decentralized finance, non-fungible tokens, DAOs, tokenomics, and The Merge. Decentralized Law has averaged the most views and user engagement of all of our newsletters and it sets the standard for crypto-legal articles.
MISSION & VALUES ALIGNMENT
Decentralized Law publishes high-quality articles designed to inform, investigate, and educate the crypto-legal space and bring awareness to the BanklessDAO brand. Decentralized Law fosters the DAO’s values of education, integrity, and culture through a focus on talent mentoring, open workflows, and consistent standards.
SPECIFICATION
During Season 6, Decentralized Law will continue building on its successes as it seeks to highlight new voices and industry leaders in the crypto-legal space.
The following funded roles will facilitate production:
Coordinator and Editor-in-Chief
- Maintain a weekly agenda and content calendar.
- Ensure consistent delivery and distribution of content.
- Represent the newsletter at the weekly Legal Guild Meeting.
- Coordinate writers, editors, and designers.
- Help authors choose articles and news summaries for the upcoming issue.
- Coordinate interview and draft questions.
- Track and record bounties and initiate payments to contributors.
- Complete final edits and tweaks of the articles for quality control and SEO.
Deputy Editors (2)
- Provide developmental and content edits to all submitted articles and summaries.
- Provide copy edits to the newsletter prior to publication.
- Ensure production schedule for each issue.
News and Articles Editor
- Collect and collate crypto-legal news and articles for summary.
- Coordinate news and articles summaries.
- Responsible for ensuring the summaries are properly formatted, of consistent length, and linked.
Writer and Designer Bounties
Writers
Writers will be paid a flat rate of 8,000 BANK per article for published pieces.
Each newsletter aims to have eight articles, for a total of up to 64,000 BANK per issue.
Cover Designers
Create covers consistent with the the theme or interview.
Banner Designers
Create banners consistent with the article at a flat rate of 2,000 BANK per banner.
FINANCIAL IMPLICATIONS
BRAND USAGE
Decentralized Law leverages the BanklessDAO brand by shipping under its name and it uses the brand for marketing and promotional materials.
SUCCESS METRICS OR KPIS
- Continue growing our newsletter subscriber count
- Season 6 Goal: +20%
- Start of Season 6: 18,000
- Goal End of Season: 21,600
- Season 6 Goal: +20%
- Complete and Launch Phase I of Website
- CMS
- Special features
- Early Season 6
- Complete Phase II of Website
- Integrate Legal Guild activities
- End of Season 6
- Pursue sponsorship leads for Newsletter and Website
- Projected Revenue (End of Season Goal): $3,000
- Current Polygon Sponsorship is 1K USD per issue
- Projected Revenue (End of Season Goal): $3,000
NEXT STEPS
We will continue creating and shipping a best-in-class crypto-legal newsletter and working on monetizing that content.
SQUAD BACKGROUND
HiroKennelly
Trewkat
COYSrUS.eth
Cheetah
Our squad members have demonstrated their success in shipping this content-rich newsletter for several seasons. Hiro and Trewkat have worked on Decentralized Law since its inception during Season 2, and COYSrUS.eth since the beginning of Season 3. Cheetah joined in Season 5 to help with articles and news summaries.
MULTISIG ADDRESS
0xF0b8eE46b30B5846dD1A8F0784Ecc3d660EDd179