Marketing Guild Budget for Season 5

Grants/Funding
1

Date Created: 2022-07-02
Date Posted: 2022-07-06

SUMMARY

The Marketing guild asks for 720k BANK for season 5. This is a lower ask compared to the previous season (-9%) even though we introduce a new micro-role (Content Manager) and a slight increase in micro-role holder payment. This is possible with the expected $BANK leftover from season 4.

Cost Item Season 4 Season 5 Delta
Roles 420,000 420,000 0
Micro-Roles 72,000 174,000 +102,000
Coordinape 150,000 150,000 0
Bounties 150,000 150,000 0
SEASON BUDGET 792,000 894,000
TREASURY HOLDING (EXPECTED) 174,000 -174,000
EFFECTIVE ASK FROM FOR SEASON 5 720,000 -72,000

Season 4 Objectives - Review

In the season 4 budget proposal we set clear goals for the marketing guild that should help us to drive the mission forward and support the bDAO overall. Let’s review:

  • Social Media Growth: Every Channel should reach a certain amount of growth in order to increase the value of the bDAO Social Reach Overall. This will be mainly achieved with sharing educational content that follows the overall Bankless DAO Mission to onramp users to web3. Here are the KPI for each social media channel:
    • Twitter: Gain 10,000 Followers (+20%) → Gained 6.5k Follower (Total: 56.5k) :warning:
    • Telegram: Reach 250 Follower (+103%) → Currently 249 Follower :white_check_mark:
    • Instagram: Reach 2000 Follower (+43%) → Currently 1770 Follower :warning:
    • Facebook: Reach 100 Follower (+185%) → Currently 103 Follower :white_check_mark:
    • LinkedIn: Reach 500 Follower (+41%) → Currently 831 Follower :white_check_mark:
  • Governance & Treasury Coordinator: Increase the throughput of the marketing guild by implementing an improved web3-native bounty model via a project management tool (i.e. DeWork). The goal is to plug in more talent to the marketing guild in order to share the workload on more shoulders and gain productivity // KPI: Successful launch of Content Factory Line incl. Bounty Payment :white_check_mark:
  • Campaign Coordinator: For the long-term sustainability we want to make sure that we build up a treasury that contains Stablecoins or ETH. The goal is too sell at least 1 campaign that will increase Non-BANK Token holdings in our treasury. // KPI: Earn 15k USD :x:
  • Talent- & Guild Coordinator: In order to scale and increase the pool of talent that is available to the Marketing Guild, our goal is to increase our active contributor count (weekly active guest passes or L1 and higher) // KPI: Reach 40 active contributors (+29%) :white_check_mark:

Season 4 Summary

The Marketing Guild overall succeeded with our goal to increase the reach and visibility of Bankless DAO projects and educational web3 content. We saw growth across all channels but we weren’t able to reach all our ambitious social growth goals thanks to the bloody bear market… With a newly implemented “factory line” (Dework task board), we were able to scale up production. We also supported projects like BED Index, Notion Ninja, ETH Global Events, and others. However, we struggled with finding external clients to boost our revenue. Even though we are in talks with multiple leads (Argent, Zignaly, OpenBlox, Human DAO), we could not yet secure an agreement.

Season 5 Plans and Goals

In Season 5 the Marketing Guild will continue to grow our organic social media reach on various channels (Facebook, Instagram, Twitter, Telegram, TikTok, LinkedIn, GM, etc.) via the micro-role holders that will be appointed for each channel. We plan to review the strategies of each channel to align the content produced with the channel it will be shared on. Our Social Media Coordinator will continue to make sure that content ideas will be collected and bounties for assets being created.

The main challenge for season 5 will be to elect a highly talented campaign coordinator that is able to onboard new projects (internal and external) and create campaign packages for them. Given the current market structure, we don’t expect a massive amount of external projects which gives us time to focus on promoting Bankless Projects and developing pricing packages for future clients.

In addition to the existing roles, we will be introducing a new micro-role called “Content Manager” who will be researching trending/important web3 content and help the micro-role holders to coordinate the timing of their content distribution. The Content Manager also makes sure that the post requested by the campaign leads are posted and helps to create design and marketer bounties on DeWork.

In order to improve the quality of our work, we are currently in the build-up of a new campaign governance structure that requires a certain amount of guild reputation signals to contribute to complex campaigns. Our goal is to deploy the most suited talent to the project in need. Our value comes from our quality of knowledge. We need to make sure this gets rewarded

Season 5 Cost Structure in Detail

Cost Item Type Per Week Per Month Per Season
Guild Coordinator Role 7000 28000 84000
Campaign Coordinator Role 7000 28000 84000
Social Media Coordinator Role 7000 28000 84000
Gov & Treasury Coordinator Role 7000 28000 84000
Talent Coordinator Role 7000 28000 84000
Instagram Role Holder Micro-Role 2000 8000 24000
Meta Role Holder Micro-Role 2000 8000 24000
Twitter Role Holder Micro-Role 2000 8000 24000
LinkedIn Role Holder Micro-Role 2000 8000 24000
Telegram Role Holder Micro-Role 2000 8000 24000
TikTok Role Holder Micro-Role 2000 8000 24000
Content Manager Micro-Role 2500 10000 30000
Guild Remuneration Coordinape 12500 50000 150000
Bounties Campaigns & Bounties 12500 50000 150000
TOTAL 74,500 298,000 894,000

SUCCESS METRICS OR KPIS

  • Social Media Growth: Every Channel should reach a certain amount of growth in order to increase the value of the bDAO Social Reach Overall. This will be mainly achieved by sharing educational content that follows the overall Bankless DAO Mission to onramp users to web3. Here are the KPI for each social media channel:
    • Twitter: Reach 65k Followers (+16%)
    • Telegram: Reach 500 Follower (+100%)
    • Instagram: Reach 2500 Follower (+47%)
    • Facebook: Reach 250 Follower (+150%)
    • LinkedIn: Reach 1500 Follower (+80%)
  • Governance & Treasury Coordinator: Continue the work on the Marketing Guild Constitution and the governance framework overall. An additional goal is the introduction of a reputation system that will allow increasing the quality our marketing work.
  • Campaign Coordinator: For long-term sustainability, we want to make sure that we build up a treasury that contains Stablecoins or ETH. The goal is to sell at least 1 campaign that will increase Non-BANK Token holdings in our treasury. // KPI: Earn 10k USD
  • Talent & Guild Coordinator: In order to scale and increase the pool of talent that is available to the Marketing Guild, our goal is to increase our active contributor count by improving our onboarding process and first quest. This will differentiate the active contributors from the passive ones and open up more effective talent deployment.

Are you in favor of the Marketing Budget for S05?

  • Yes
  • No (comment below needed)

0 voters

4 Likes
2

Bullish on these social media KPIs!!!

2 Likes
3

I agree, it’s great to see high growth numbers. However, the market dynamics are considerably different from that at the start of Season 4 to where we are now or will be for Season 5.

Let’s do this bDAO fam :mechanical_arm: :wink:

1 Like
4

Cool to see the goal to diversify the treasury with ETH or stables. What avenues do we have for this? I’m aware that Client Services in Writer’s Guild/EPA is one way.

5

We are currently closing in on some external campaigns (Parcel, hDAO, etc.) which will be paid in USDC. The pipeline looks very promising at the moment and will be a good showcase for more mission-aligned clients in season 5

2 Likes
6

Great, thanks for sharing more on that.

7

Nice information thanks for sharing