Title: Marketing Guild Season 3 Budget Proposal
Authors: TommyOlofsson#5656 and intlcapitalistš“ | BanklessDAO#6022
Date Created: 2021-12-16
Date Posted: 2021-12-18
SUMMARY
The Marketing Guild asks 846000BANK to fund its Season 3 activities
SUMMARY OF ACTIVITIES IN SEASON 2
Season 2 at the BanklessDAO Marketing Guild was a period of rapid growth. After a successful S2 Kickoff Event, we saw a major influx of new members to the guild. We saw our attendance at weekly meetings go from 8-10 people to 15-20 on average. In order to engage and retain these members we created microroles so new members would have a chance to showcase their skills at things like Instagram, copywriting, and design. We ran successful campaigns for Aragonās Hack for Freedom Hackathon, the Black Flagbearers, Pickle Finance, and #whywedao among others. We are currently refining our marketing offer and onboarding clients such as Bankless Academy, d0rg, CitaDAO, DxDAO, and Bounty Board.
SEASON 3 PLANS AND GOALS
During our discussion we have identified a few changes we would like to make compared to last seasonās budget request, some such as the micro roles have already been implemented during S2 and have been a great way to onboard new members into getting some remuneration and contributing to the dao. We also would like to add a guild Coordinape to further increase the remuneration possibilities for newer members and we would exclude all āmajorā role holders from participation.
This season we also included our campaigns budget of 100k BANK from the start which where a later ask last season, we wanted projects to ask for their own marketing but in the end we just made a new GC ask per campaign so we will use the current estimation and if needed towards the end of the season ask for more or push the funds to next season. We keep out 50k BANK for bounties to further keep flexibility in the guild.
For our roles we keep our core roles, Guild Coordinator, Governance + Treasury, Campaigns Coordinator and Social Media Channel Coordinator. These roles can be found in our governance framework. Since we have identified onboarding members to the guild as an area we have focused an increased amount of time and energy with the large number of new members joining the guild we have voted to add a new role Talent Coordinator, this role will be remunerated in line with the other āmajorā roles. The role will be responsible for both onboarding procedures and ensuring we retain talent that can be used in guild activities.
FINANCIAL IMPLICATIONS
Budget summary:
Roles 455k BANK (Split into 5 roles at 7kBANK/week)
Micro Roles: 91k BANK (7 roles at 1k BANK/week)
Coordinape: 150k BANK
Campaigns and bounties: 150k BANK
Total ask: 846k BANK
SUCCESS METRICS OR KPIS
Marketing Guild will during S3 evaluate our KPIs and start tracking two versions, internal ones (how does the guild work, could be Net promoter score from new members or number of active members) and external ones (our reach, results from campaigns, do we generate activity)