Marketing Department Season 8 Budget Proposal
Authors: Mr. V, OrnellaWeb3, Eren Targ, Oluwasijibomi
Date created: April 3rd, 2023
Date posted: April 7th, 2023
Affiliation: Marketing Department
Funds requested: 1’180’000 BANK
Department multi-sig: 0xE5a64FC0d3396D11EB63d728791577E254Ac18Ca
Table of Contents
- MISSION & VALUE ALIGNMENT
- FINANCIAL IMPLICATIONS
- SEASONAL KPI
- FURTHER DEPARTMENT CHANNELS
- NEXT STEPS
BanklessDAO’s Marketing Department is responsible for all marketing activities related to the organization. Its main focuses are managing and organizing the DAO’s web2 and web3 social media platforms such as Twitter, Instagram, LinkedIn, TikTok, Telegram, and gm.xyz, as well as providing marketing services to both internal BanklessDAO projects and external partners seeking to promote their message through our platforms. The department is divided into three main workstreams: Operations & General Coordination, Educational Content Creation, and Internal & External Campaign Coordination. It collaborates closely with other touchpoints of the DAO, including the Newsletter Team, Global Events, DAOlationships, and International Media Nodes, and also attends to diverse media partnership requests.
During Season 7, we made significant efforts to future-proof the Marketing Department. These included updating existing guild documentation and creating and aligning new processes within the department.
One crucial element of this work was defining processes for content creation. We identified scalability issues with the previous definition and worked to establish clear requirements and expectations for bounty management across different campaign types (Campaigns A, B, and C). This work is also important for ensuring a smoother and more aligned onboarding process for new members of the Marketing Department.
The Department didn’t just focus on self-improvement. We also heavily worked on various campaigns. These campaigns aimed to either bring attention to bDAO-born non-profit projects (Campaign Type A/B: Turkey Relief, Panvala, Gitcoin Grants, Global Events for Tokyo/Seoul/India, Season Kick Off, tlBANK) or generate revenue from external parties (Campaign Type C).
We successfully earned 12’350 USDC revenue from external parties like Gritti, Vertex, Cruize Finance, ZKX, Supercluster, and more. After paying all included contributors (-5670), we had a total of 18’016 USDC in our multi-sig (accumulated over multiple seasons). Last season we transferred 20% of the external revenue we made back to the Treasury Department. It is an open discussion point on how to use the remaining funds in the best way for the DAO.
MISSION & VALUE ALIGNMENT
Our mission is to amplify the values of BanklessDAO, by delivering creative web3 marketing solutions to help the BanklessDAO initiatives, partners, and clients get in front of the right people with the right message.
We use the reach and reputation of bDAO as an opportunity for other web3/crypto projects that are aligned with the mission and values of BanklessDAO. This creates an important and much-needed revenue stream.
Marketing Department Constitution
|Cost Item||BANK per Season|
|Funding for Internal Projects (Campaign Type A)||120,000|
|SEASON 8 FUNDING REQUEST||1,180,000|
The budget structure for Season 8 is the same as in the previous season. There are ongoing discussions about adjustments of salary due to the growing complexity of certain roles (Twitter Micro-Role, Content Manager) due to the increase in demand. If the guild consensus is in favor, the department would draft a proposal for the GC to discuss mid-season funding.
|Social Media Coordinator||112,000|
|Telegram & gm Micro-Role||32,000|
The compensation remains the same as in the previous season. Because of the extended season length (from 12 to 16 weeks), there is one additional month’s payment for role holders, bounties, and Coordinape. This results in an increased overall ask.
|Social Media||Follower Growth||+10%|
|Guild Ops||Complete the remaining process documentation||100%|
FURTHER DEPARTMENT CHANNELS
Social Media Platforms
- BanklessDAO Twitter
- BanklessDAO Instagram
- BanklessDAO LinkedIn
- BanklessDAO TikTok
- BanklessDAO Linktree
- BanklessDAO Telegram
- BanklessDAO gm.xyz
Are you in favor of the budget proposal?
- No (comment below)